One of the things I see as pretentious is to overexplain a project in development, I understand marketing is a must in game development, but if you're going to spam your wiki with more and more info about your characters, game prequels/sequels, and post about things like "headcanons" crossing your characters with other games and such while your game shows little to no progress after a long time I'm going to think you're pretentious.
Before anyone things I'm talking about them(which can happen here) I'd like to say this is common and not about anyone in particular.
I get what you guys try to say about forced and justified association to other games, but as an example, if I draw a dozen of memes of a character from another game with mine to absorb audience I'm simply going to look bad, especially if my game shows no progress.
Sane advertising is fine, you go somewhere, you show your project, you get out, clean and simple.>>714
Sei has no chance, our hero is armed with youtube.