I don't like monetized holidays in general. I guess I'm lucky I don't live in America, so the only ones that really get in your face are christmas and easter. I don't have any friends, and my family celebrates those in a traditional, close-knit and loving way. I hand-make presents for people, so I rarely buy anything, or feel obligated to. Maybe apart from chocolate.
As for valentine's day itself, I don't particularly care for it. As
>>2561 , I also look forward to discount candy the next couple of days.