(cont.)>Really, I want somebody to explain it to me.
There's really a big problem with this thing. Touhou isn't bad, in fact is pretty great if you enjoy what it can offer, but the thing is that westernfags call it "THE SHIT" and spam it like bronnies used to fill everything with ponies some years ago. Then, what you get, is people liking touhou because "IT'S THE SHIT". I mean, nothing new here, it's known that if a group of individuals has a liking of something, newcomers will also like it whether or not they would in other circumstances (somebody was discussing this in /yn/ the other day). So, at the end of the day, you get a bunch of retards spaming touhou even though they really may not see the full of it. Of course, naturally, these people get something else to jerk off to in due time, but the net flux of cancerous faggots in any fandom always seems to be 0; meaning, the same amount of faggots who leave it equal the amount of faggots getting in it. Then you get people who hear it's "THE SHIT" and try the games out only to find that it isn't actually their
shit and say "what? how is this popular, again?" and hate it, even though in normal circumstances they may have enjoyed it for what it is (thus missing all they could really enjoy from the franchise).
Another thing you're dismissing is the fact that touhou isn't only the games, there are music albums and novels wirtten by zun (meaning, no fan-shit). I personally think that's the main place you should look for "personality" in the characters and more in-depth story, rather than trying to do that in the games, because that's where all the holes in the games are filled. If I had to put it into words, the games are only major "events" happening during the history of gensokyo, while the novels try to explain more the workings of the world and how are the characters in their normal life. Zun has a very unique style of writting that sadly doesn't convey too well in the translations either, so again, westernfags lose a lot of the playwords and hinting and most of the good stuff that lingers in the japanese language.
Also (as I've already said), touhou plays a lot with old myths from china and japan and puts them in place rather interestingly, because it makes it feel like gensokyo is actually a real place, even with the weird logic, because it mixes magical-like way of thinking with scientific observations of the same phenomena, making you think that actually all that shit actually makes sense. When a work makes you feel that immersed, then I say it's making a bloody good job. Touhou does this jolly well, moreso if you enjoy oriental mythology and religion.
Unfortunately, a big number of the western fandom ignores all of this and preffers to indulge in memeing and fanwanking instead of actually playing the games or reading the novels/music albums, so that makes them pretty obnoxious and thus puts off everyone who isn't part of their shitty circles, and thus the "you either like touhou or don't" line emerges.